Privacy Policy

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Franchise Consultation

A team of Franchise experts are here for you

With 30+ years of experience establishing and expanding Australia's most iconic Franchises, it's safe to say we are leading experts in Australia’s unique market. For the past three decades, we have had the pleasure of bringing hundreds of successful franchises alive and we will continue our winning streak for hundreds more.

Franchise Lawyers

A true turnkey franchise legal service

DC Strategy Consultants and Lawyers work together to expertly guide your business through the entire franchise process. Our experienced franchise lawyers evaluate your legal documents, establish the right structures, write contracts and ensure your brand is protected.

Franchise Growth

We've sold $2 Billion in Franchises

The DC Strategy Growth Team are experts from Corporate Sales, Mass Marketing, and the Tech sector. Our diverse team executes strategies that are tailored specifically to each franchise and this is just one of many factors that set us apart from the competition.

We take your privacy very seriously and are committed to protecting it. We make every effort to maintain the highest standards in dealing with personal information in accordance with the Privacy Act 1998 (Cth) and the ADMA Code of Practice (“the Law”). This privacy policy outlines DC Strategy’s practices regarding the use and disclosure of information we collect from and about you when you engage with our website, mobile applications and social media sites. We have made every effort to draft this privacy policy in a clear and easy-to-understand manner. By accessing or using our service, you agree to this privacy policy.

Collection and Use of Personal Information

By visiting to read, browse or download information, we may request some personal information from time to time. This may include your name, address, phone number, email address and other details. Your personal details are collected to enable us to provide you with relevant services. We may use your personal information to:

  • keep in contact
  • provide services
  • conduct marketing campaigns
  • send out newsletters

Cookies We use technologies such as cookies and pixel tags to provide, monitor, analyse, promote and improve our service to you. When you visit our site we record anonymous information about your visit. We log this information to collect and analyse statistics on how our website is used in order to develop better online services for you.

This information does not tell us any specific information about you (i.e. your personal details). It may include: your server address, your operating system (eg. Windows, Mac), your top level domain name (.com, .gov, ,au etc.), the date and time of your visit, pages accessed and documents downloaded, previous site visited, type of browser used (eg. Google Chrome, Internet Explorer).

You can block cookies on your web browser, but please be aware that some features of our service may not function correctly if the ability to accept cookies is disabled. Cookies allow us to see the patterns of how you use our website. Cookies ‘remember’ your browser between page visits and identifies your browser when you return to the site – not you personally.

Subscription Services 

We collect personal information, such as your name, phone number and email address when you fill out our contact form, make an enquiry on a franchise business from our site, or sign up to our email list. We will only use your email address for the reasons you gave it and unless you ask, won’t add your email address to other mailing lists.

If you give us your personal information via submitting a form on our website, we will collect it only by lawful means, use it for a lawful purpose and collect it from you personally with your consent. You can unsubscribe at any time by contacting us via our online form and you can manage your subscription preferences via any email we send you.

Sharing and Disclosure of Personal Information

We may share the information we collect from you with third parties such as trusted service providers and business partners to assist us in delivering our service. For example we may use third parties to help host our service, send out email updates or process payments. These service providers may have access to your information for the limited purpose of providing the service we have contracted with them to provide. They are required to have a privacy policy and security standards in place that are at least as protective of your information as is this privacy policy.

We may also disclose your information (including your personally identifiable information) in any circumstance in which we are required to do so by law. We may also disclose your information to our legal counsel, governmental authorities or law enforcement if we believe that it is reasonably necessary to do so in order to comply with a law or regulation; to protect the safety of any person; to address fraud, security or technical issues; or to protect DC Strategy’s rights or property.

If you fill out an enquiry form for one of our clients’ businesses, we will pass on your details to the respective client for the purpose of allowing them to contact you about franchising. You may contact us to request otherwise at any time.

Risks Inherent in Sharing Information

While we take reasonable steps to maintain your privacy on our site, please be aware that no security measures are perfect or impenetrable. We are not responsible for third party circumvention of any privacy settings or security measures on our site.

Your Choices About Your Information

You may, of course, decline to submit personally identifiable information, in which case DC Strategy may not be able to provide certain services to you.

You may contact us to remove you from any email lists or delete you from our database any time you wish. You can also contact us to access or correct your personal information, or to make a complaint.

Links to Other Web Sites

We are not responsible for the practices employed by websites linked to from within our site, nor the information or content contained therein. Please remember that when you use a link to go from our website to another website, our privacy policy is no longer in effect and your activities on that third party website are subject to such third party website’s own rules and policies.

Changes to Our Privacy Policy

If we change our privacy policy, we will post those changes on this page to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this privacy policy are effective when they are posted on this page.

Contact Us

For questions about these or any of DC Strategy’s terms or policies, please contact us via our form.

For more information about privacy issues and legislation in Australia, please visit the Australian Federal Privacy website at:


Recent Franchises

"Franchising is a serious commitment and DCS guided us through our economic modeling, feasibility assessment, legal documentation, and lead generation work. They truly become an extension of your business as you seek to put everything in place to build a sustainable model that will generate returns for your new partners and your brand. DCS helped bring on our first franchisee and ensured he was the right steward for our brand. I can’t recommend DC Strategy highly enough!"

Amit Tewari

CEO Soul Burger

"Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board."

Warren Jones

CEO Total Tools

"When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back. "


Marshall Hartwich

National Development Manager, Ben & Jerry's

"The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them.  "


Bill Swanson

CEO, Catridge World International

"We were comfortable with the consultancy because it was responsible for the growth and development of significant franchise systems and brands. Having a full-service firm ensures the consistency of information, advice and message from exiting franchisor and franchisee. "

Joe Cirillio

CEO, Cirillo

"DC Recruitment helped take KX from 5 studios to 30 studios quickly. James and his team go above and beyond to provide great support and a vast range of franchise knowledge that is imperative for sustained growth. Their involvement allowed me to focus on growing and developing other key areas of the business knowing the recruitment was in good hands. I would recommend DC to any company trying to expand their network."

Aaron Smith

CEO, KX Pilates




"Franck Provost wouldn’t be where it is in Australia today without all the consulting and legal advice from DC Strategy. "




Jean-François Carré

Co-Founder, Franck Provost Australia


 " The team have been working with Thermawood Australia to promote the sales of our Thermawood Franchises across Australia. We have fortnightly video meetings as well as regular recap reports. We are always included in the planning and implementation of all marketing strategies and then advised on the outcome, their communication is exceptional. It is a pleasure to work with the entire DCS Lead Generation team. "


Jacki Cook

VIC Franchisor, Thermawood


"DC Strategy took great care to understand our brand while developing our franchise system. They have worked closely with us to ensure we create a franchise system that reflects our passion in the Rosa Mexicano brand and their deep understanding of the franchise system made a significant contribution. I highly recommend them to anyone looking to establish a franchise network. "

Utkarsh Vartak

CEO Rosa Mexicano

Our Strategic Approach

Step 1

Determine Feasibility

An expert franchise consultant works with you to walk you through the criteria to establishing a franchise in Australia. Here we present many paths a business can take depending on your goals.

Step 2

Develop a Strategy

Developing an in-depth strategic business plan for the establishment of a franchise is critical to success. This includes but is not limited to goals, research, fees, investment, requirements,  legal plan, and marketing strategy.

Step 3

Documenting Operations

Our team aids in the meticulous design and development of a franchise operations manual with supporting documentation and training methodology. This is essential to initial operators and expanding franchisees.

Step 4

Legal Documents

Our expert franchise lawyers create all the franchise legal documents you need for compliance and the protection of your brand. This includes any necessary registrations, insurance, and structures to grow your brand.

Step 5

Marketing Materials

The DC Strategy marketing professionals create competitive marketing materials for your brand or even refresh an old brand. Including websites, brochures, videos, apps, photography, social media, design, Google rankings and more.

Step 6

Ongoing Lead Generation

The DC team deploys multiple marketing strategies to generate leads and sales for your franchise. Our experienced sales team fills the top end of the funnel, processes the leads, and closes the sales.

Step 7

Continuous Optimisation

The true key to success is optimisation over time and learning how to constantly adapt to ever-changing markets. Regularly optimisation of your franchise will yield greater success for you and your future franchisees.

Getting Started

We are here to help you

We help businesses of all sizes, from large corporations to sole traders, through a diverse team and nearly 40 years of experience.

Our Franchisor Case Studies

Meet our clients:



PoolWerx is a highly successful Australian franchised business with well over 280 franchisees regularly servicing commercial and residential pools and spas across the country.

Meet our clients:



Based on market share 7-Eleven is the largest petrol and convenience retailer in Australia. The first Australian store was opened in August 1977. Today 7-Eleven operates more than 700 stores in Victoria, New South Wales, the Australian Capital Territory, Queensland and Western Australia.

Meet our clients:

Hairhouse Warehouse

Hairhouse Warehouse

Hairhouse Warehouse is the leading hair products retailer and hair styling for Australian consumers, with over 125 stores and salons nationwide, and a passion for great hair. The vision of Hairhouse Warehouse remains clear and simple: to offer high-quality service and great value products.

Meet our clients:

Grill'd Burgers

Grill'd Burgers

Anyone who has ever been to Grill’d knows that the burgers are addictive, tasty and healthy and that there should be a Grill’d restaurant just about everywhere. So, to meet Australia's demands, we went on a nationwide search for franchise partners.

Meet our clients:



Pandora is a Danish concept centred on a patented collection of high-quality silver and gold charm bracelets designed for women who want to create their own look and signature style.

Meet our clients:

Royal Stacks

Royal Stacks

When they opened their first store on Collins Street in 2016, they took on a challenge to stand out within one of Melbourne’s vibrant hearts of retail, hospitality, and business. They were quite literally the small fish in a big pond!