Australia's Franchising Specialists

Sales & Marketing, Consulting and Legal Services for Franchises

Our Services

The Complete End-to-End Franchise Program

We grow owner-operated businesses into franchise chains, helping create over $2 billion in enterprise value for over 200 clients in the last 10 years alone.

Years of Experience
Franchised Locations
Franchises Advised
Billion Enterprise Value Created


The Franchise Development Journey

We'll Help You Bring Your Business to the World


Before committing to a full program, we’ll help you discover if franchising is right for your business, and if not, chart the right way forward. Either way, you’ll come out ahead.


We’ll help define and refine your strategy, to help you decide where to go, when you should make the steps, and how to get there.


We’ll formalize the documentation of your franchise program as required by regulation, and to protect your intellectual property.

Sales & Marketing

What’s a franchise without franchisees? We’ll help you get your new franchise off the ground by getting the word out there and recruiting your ideal franchisees.

Franchising is a serious commitment and DCS guided us through our economic modelling, feasibility assessment, legal documentation and lead generation work. They truly become an extension of your business as you seek to put everything in place to build a sustainable model that will generate returns for your new partners and your brand. DCS helped bring on our first franchisee and ensured he was the right steward for our brand. I can’t recommend DC Strategy highly enough!

Amit Tewari - Founder & CEO, Soul Burger

Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board.

Warren Jones - Chairman, Total Tools

When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back.

Marshall Hartwich - National Market Development Manager, Ben & Jerry's

The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them.

Bill Swanson, - CEO, Cartridge World International

We were comfortable with the consultancy because it was responsible for the growth and development of significant franchise systems and brands. Having a full-service firm ensures the consistency of information, advice and message from exiting franchisor and franchisee.

Joe Cirillo - CEO, Cirillo

DC Recruitment helped take KX from 5 studios to 30 studios quickly. James and his team go above and beyond to provide great support and a vast range of franchise knowledge that is imperative for sustained growth. Their involvement allowed me to focus on growing and developing other key areas of the business knowing the recruitment was in good hands. I would recommend DC to any company trying to expand their network.

Aaron Smith, - Founder and CEO

Franck Provost wouldn’t be where it is in Australia today without all the consulting and legal advice from DC Strategy.

Jean-François Carré - Co-Founder Of The Franck Provost Franchise in Australia

The Lead Generation team promotes us through DC Strategy and supports us with Lead Generation activities and also advises us on marketing strategies that specifically benefit Thermawood Australia.
I own and operate the Thermawood Victoria Master Franchise and have had great support from the LG team throughout our working relationship.
The team have been working with Thermawood Australia to promote the sales of our Thermawood Franchises across Australia. We have fortnightly video meetings as well as regular recap reports. We are always included in the planning and implementation of all marketing strategies and then advised on the outcome, their communication is exceptional. It is a pleasure to work with the entire DCS Lead Generation team.

Jacki Cook - Master Franchisor in Victoria

Who We've Worked With

  • 1800 OnHold
  • 7-Eleven
  • AGL
  • Afea
  • American Leak Detection
  • ANZ Bank
  • Array Telecommunications
  • ATS
  • Ausfec Distributors
  • Aussie Home Loans
  • Aussie Mobile Vets
  • Australia Post
  • Australian Agricultural Company
  • Autobarn
  • AWA Limited
  • Ay Oriental Teahouse
  • Bakers Delight
  • Bang & Olufsen
  • BankWest
  • Beechworth Bakery
  • Belgravia Group
  • Ben & Jerry’s
  • Bescon Industries
  • Bizzi Beez
  • Blowdry Bar
  • Bob Jane T-Marts
  • Boiling Crab
  • Boost Juice
  • Bounce Trampoline Arenas
  • Bounce Afterschool Care
  • Brazilian Butterfly
  • Brumby’s
  • Budget Eyewear
  • BUPA Australia
  • Caltex Oil Australia
  • Carl’s Jr.
  • Cartridge World
  • Cash Converters
  • Celebrity Ink
  • Chemart
  • Chili’s Bar & Grill
  • Citipower
  • Clark Rubber
  • Clean Green Strata
  • Colonial
  • Commonwealth Bank
  • Country Energy
  • Cupcake Bakery
  • Dairy Farmers
  • Danes Gourmet Coffee
  • Diaco’s Garden Nursery
  • De Costi Seafoods
  • Dell Cleaning
  • Destiny Financial Services
  • Dial an Angel
  • Dough Boy Pizza
  • Drytron
  • Dymocks Group
  • Easy Way Couriers
  • Enviro Site
  • Escape Travel
  • Express Lube
  • Fernwood Women’s Health Club
  • Fisher & Paykel
  • Flight Centre
  • Flip Out
  • Forty Winks
  • Franchise Council of Australia
  • Fulcrum Suspension
  • Full On Social Media
  • Gandel Retail Group
  • Goodyear Auto Service Centre
  • Green Cross Vets
  • Grill’d
  • Guylian Belgian Chocolate Cafe
  • Hairhouse Warehouse
  • Happy House
  • Healthy Habits
  • Helen O’Grady’s Drama Academy
  • Hire a Hubby
  • Hotondo Homes
  • IOH
  • Jan Pro International – USA
  • Jenny Craig
  • Jetts Fitness
  • Jumbo Bag
  • Kent Transport Industries
  • Kids Korner
  • Koko Black
  • Kono Pizza
  • Kwik Kopy
  • L’Oréal
  • Laser Clinics Australia
  • Laubman & Pank
  • Life Resolutions
  • Lifecare
  • Luxottica Retail
  • Marie Stopes
  • Masterfoods
  • Matchbox
  • McDonalds
  • Meditrim Health Management
  • Metricon Homes
  • Monash IVF
  • Moochi
  • Mortgage Choice
  • Mountain Designs Group
  • Munch Express
  • Nashi
  • National Australia Bank
  • National Heart Foundation
  • New Zealand Natural
  • Nitrogenie
  • No Gaps Dental
  • Nucleus Logic
  • NutriSystem – USA
  • OPSM
  • Orica Australia
  • Pack & Send
  • Paraffine Australia
  • Paws Petsitters
  • PGA National Golf Centres
  • Pie-Face
  • Pitstop Oilchange Centre
  • Platinum Electrical
  • Plumbcall
  • Price Cutters
  • Quest Hotels
  • RACV
  • Ready Roast
  • Sesame Lane Childcare Group
  • Shell
  • Shingle Inn
  • Shuji Sushi
  • Sign-A-Rama
  • Skin Kandy
  • Snap Printing
  • Soul Burger
  • South Pacific Tyres
  • Spotless Group
  • Starbucks
  • Stockdale & Leggo
  • Streets
  • Strike Bowling Bars
  • Superwoman
  • Tattersall’s Gaming
  • Telstra
  • Terry White Chemists
  • The Cocktail Queen
  • The Happiness Institute
  • The Jolly Miller
  • Total Hose Services
  • Total Tools
  • Trampoline
  • Trilby Misso Lawyers
  • Twinkle Toes
  • Unilever
  • Wella
  • Wiseberry
  • Wrappings
  • Xchange Office Solutions
  • Xpresso Delight
  • Zap Fitness

Looking To Grow Your Business By Franchising?

Fill out the form below for a complimentary 20-minute assessment with one of our franchise consultants.