Who We've Worked With

Welcome to DC Strategy

Being the experts in the franchising network,
we ensure franchising is done right.

Is your business ready to be franchised?

Are you looking to buy a franchise?

Our Mission is to Grow Businesses across Australia
- Through Franchising

DC Strategy is Australia’s expert end-to-end franchising business ,and has been building the foundations of successful businesses for over 35 years.

Our team are experts in Business Consulting, Franchise Development, extensive Legal Services, and we provide a wide range of Franchise Sales, Franchisee Recruitment, and Marketing.

Our established business has advised over 200 networks, and has anchored over 2,000 franchised locations in Australia alone.

We have created well over $2billion worth of enterprise value for clients.

DC Strategy Franchise Experts
Years of Experience
Franchised Locations
Franchises Advised
Billion Enterprise Value Created

The Franchise Development Journey

We'll Help You Bring Your Business to the World


Before committing to a full program, we’ll help you discover if franchising is right for your business, and if not, chart the right way forward. Either way, you’ll come out ahead.


We’ll help define and refine your strategy, to help you decide where to go, when you should make the steps, and how to get there.


We’ll formalize the documentation of your franchise program as required by regulation, and to protect your intellectual property.

Sales & Marketing

What’s a franchise without franchisees? We’ll help you get your new franchise off the ground by getting the word out there and recruiting your ideal franchisees.


Franchising is a serious commitment and DCS guided us through our economic modelling, feasibility assessment, legal documentation and lead generation work. They truly become an extension of your business as you seek to put everything in place to build a sustainable model that will generate returns for your new partners and your brand. DCS helped bring on our first franchisee and ensured he was the right steward for our brand. I can’t recommend DC Strategy highly enough!

Amit Tewari - Founder & CEO, Soul Burger

Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board.

Warren Jones - Chairman, Total Tools

When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back.

Marshall Hartwich - National Market Development Manager, Ben & Jerry's

The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them.

Bill Swanson, - CEO, Cartridge World International

We were comfortable with the consultancy because it was responsible for the growth and development of significant franchise systems and brands. Having a full-service firm ensures the consistency of information, advice and message from exiting franchisor and franchisee.

Joe Cirillo - CEO, Cirillo

DC Recruitment helped take KX from 5 studios to 30 studios quickly. James and his team go above and beyond to provide great support and a vast range of franchise knowledge that is imperative for sustained growth. Their involvement allowed me to focus on growing and developing other key areas of the business knowing the recruitment was in good hands. I would recommend DC to any company trying to expand their network.

Aaron Smith, - Founder and CEO

Franck Provost wouldn’t be where it is in Australia today without all the consulting and legal advice from DC Strategy.

Jean-François Carré - Co-Founder Of The Franck Provost Franchise in Australia

The Lead Generation team promotes us through DC Strategy and supports us with Lead Generation activities and also advises us on marketing strategies that specifically benefit Thermawood Australia.
I own and operate the Thermawood Victoria Master Franchise and have had great support from the LG team throughout our working relationship.
The team have been working with Thermawood Australia to promote the sales of our Thermawood Franchises across Australia. We have fortnightly video meetings as well as regular recap reports. We are always included in the planning and implementation of all marketing strategies and then advised on the outcome, their communication is exceptional. It is a pleasure to work with the entire DCS Lead Generation team.

Jacki Cook - Master Franchisor in Victoria

The team at DC Strategy took great care to understand our brand while developing our franchise system. They have worked closely with us to ensure we create a franchise system that reflects our passion in the Rosa Mexicano brand and their deep understanding of the franchise system made a significant contribution. I highly recommend them to anyone looking to establish their franchise network.

UvCo Founder & Ceo, Rosa Mexicano

Who We've Worked With

1800 OnHold




American Leak Detection

ANZ Bank

Array Telecommunications


Ausfec Distributors

Aussie Home Loans

Aussie Mobile Vets

Australia Post

Australian Agricultural Company


AWA Limited

Ay Oriental Teahouse

Bakers Delight

Bang & Olufsen


Beechworth Bakery

Belgravia Group

Ben & Jerry’s

Bescon Industries

Bizzi Beez

Blowdry Bar

Bob Jane T-Marts

Boiling Crab

Boost Juice

Bounce Trampoline Arenas

Bounce Afterschool Care

Brazilian Butterfly


Budget Eyewear

BUPA Australia

Caltex Oil Australia

Carl’s Jr.

Cartridge World

Cash Converters

Celebrity Ink


Chili’s Bar & Grill


Clark Rubber

Clean Green Strata


Commonwealth Bank

Country Energy

Cupcake Bakery

Dairy Farmers

Danes Gourmet Coffee

Diaco’s Garden Nursery

De Costi Seafoods

Dell Cleaning

Destiny Financial Services

Dial an Angel

Dough Boy Pizza


Dymocks Group

Easy Way Couriers

Enviro Site

Escape Travel

Express Lube

Fernwood Women’s Health Club

Fisher & Paykel

Flight Centre

Flip Out

Forty Winks

Franchise Council of Australia

Fulcrum Suspension

Full On Social Media

Gandel Retail Group

Goodyear Auto Service Centre

Green Cross Vets


Guylian Belgian Chocolate Cafe

Hairhouse Warehouse

Happy House

Healthy Habits

Helen O’Grady’s Drama Academy

Hire a Hubby

Hotondo Homes


Jan Pro International – USA

Jenny Craig

Jetts Fitness

Jumbo Bag

Kent Transport Industries

Kids Korner

Koko Black

Kono Pizza

Kwik Kopy


Laser Clinics Australia

Laubman & Pank

Life Resolutions


Luxottica Retail

Marie Stopes




Meditrim Health Management

Metricon Homes

Monash IVF


Mortgage Choice

Mountain Designs Group

Munch Express


National Australia Bank

National Heart Foundation

New Zealand Natural


No Gaps Dental

Nucleus Logic

NutriSystem – USA


Orica Australia

Pack & Send

Paraffine Australia

Paws Petsitters

PGA National Golf Centres


Pitstop Oilchange Centre

Platinum Electrical


Price Cutters

Quest Hotels


Ready Roast

Sesame Lane Childcare Group


Shingle Inn

Shuji Sushi


Skin Kandy

Snap Printing

Soul Burger

South Pacific Tyres

Spotless Group


Stockdale & Leggo


Strike Bowling Bars


Tattersall’s Gaming


Terry White Chemists

The Cocktail Queen

The Happiness Institute

The Jolly Miller

Total Hose Services

Total Tools


Trilby Misso Lawyers

Twinkle Toes





Xchange Office Solutions

Xpresso Delight

Zap Fitness

It all starts with a conversation.

Fill out the form below for a free 20-minute assessment with one of our franchise experts.