About Us
We are Australasia's leading Franchise Consulting Firm
DC Strategy is the leading franchise consulting firm in Australia and Asian markets, with an unparalleled proprietary track record of generating billions of dollars in enterprise value and generational wealth for owners and shareholders.
With over 40 years of experience advising proprietors, executives, and boards of emerging and established small and medium-sized businesses, family firms, corporations, and listed enterprises, DC Strategy specialises in helping businesses franchise their operations and create regional, national, and international networks and brands.
We have developed franchise programs that have launched many of the region's most successful franchise brands, building significant enterprise value for our clients and their franchisees.
It all goes together.
Skip the hassle of different lawyers, consultants, agencies and technology providers. We’ll handle it all for you, under one roof.
We are a passionate team of franchise experts, committed to changing your business for the better.
Our Team
Rod Young
FOUNDER & CHAIRMAN
Rod Young is the Founder and Chairman of DC Strategy. With a distinguished career spanning over 40 years, Rod is recognised globally as an authority in franchising, celebrated for his expertise in building and growing successful franchise networks across various industries.
Rod’s leadership has been instrumental in guiding numerous brands to achieve national and global success Rod has also held board positions for several high-profile companies, including Hairhouse Warehouse, which was awarded Australian Franchisor of the Year in 2011.
In 2017, Rod’s outstanding contributions to the franchising community were honoured with his induction into the Franchise Council of Australia's Hall of Fame, a prestigious acknowledgment of his dedication and impact on the sector both locally and internationally.
Rod Young’s extensive experience and industry leadership are a testament to the credibility and expertise that DC Strategy brings to the table. As Founder and Chairman, Rod’s vision continues to guide DC Strategy Group’s commitment to helping businesses scale effectively and sustainably through franchising, cementing its position as the trusted authority in the franchising industry.
James Young
CHIEF EXECUTIVE OFFICER
James Young is the Head of Franchise Sales & Development at DC Strategy. A Certified Franchise Executive (CFE), James holds one of the most respected qualifications in the franchising industry, recognised internationally for his expertise and dedication to excellence.
Since joining DC Strategy in 2013, James has been a driving force behind the firm’s success. His strategic approach to franchise growth, lead generation, and sales has played a critical role in helping numerous businesses expand across Australia and beyond. Under his leadership, DC Strategy was awarded Best Franchise Consultancy at the Global Franchise Awards 2020, a recognition that highlights the firm’s outstanding performance and credibility in the franchising sector.
As a trusted advisor with a deep understanding of franchising best practices, James continues to guide businesses on their franchising journey with a clear vision for growth and success. His expertise and leadership are central to DC Strategy’s credibility and excellence, reinforcing the firm’s position as a leading authority in the global franchising community.
Sophie Pettigrew
LEGAL PRACTICE DIRECTOR - DC STRATEGY LAWYERS
Sophie Pettigrew is the Legal Practice Director at DC Strategy Lawyers, bringing over a decade of expertise in commercial law, governance, and compliance.
In addition to her legal practice, Sophie holds significant leadership roles as the Company Secretary for the Aboriginal & Torres Strait Islander Community Health Service Brisbane and as a Non-Executive Director for Apunipima Cape York Health Council. Her contributions to governance and compliance within the health and community services sectors have been widely recognised, further highlighting her expertise and dedication to excellence.
At DC Strategy Lawyers, Sophie leads a skilled team of business, franchising, and intellectual property lawyers, providing comprehensive legal support to clients striving to achieve their strategic goals. Her leadership, industry experience, and commitment to best practices are integral to the firm’s credibility and reputation as a trusted authority in the franchising and commercial law landscape.
Edwin Lui
MANAGING PARTNER - ASIA
Edwin Lui is the Managing Partner for Asia at DC Strategy and the Global CEO of Cartridge World, a renowned international franchise network. With over 20 years of leadership experience, Edwin has established himself as a trusted expert in driving growth for private equity-backed businesses, franchise networks, and multi-market retail brands across Asia, the Middle East, and Africa.
Edwin’s credentials include a Bachelor of Commerce from the University of South Australia, along with being a CFA Charterholder and Certified Public Accountant (CPA) in both Australia and Hong Kong.
Under Edwin’s leadership, Cartridge World has achieved remarkable growth and recognition, earning prestigious franchise awards for its strategic market expansion and penetration. At DC Strategy, Edwin applies his deep understanding of franchise systems to empower businesses navigating competitive markets.
Edwin’s leadership and commitment to excellence are integral to DC Strategy’s reputation as a trusted authority in the franchising industry. His ability to develop innovative growth strategies and successfully expand franchise networks reinforces the firm’s credibility and expertise in guiding businesses towards sustainable growth and global success
Your Franchise’s Growth Journey
We assist in developing and expanding valuable businesses, networks & brands.
1
Growth
Acceleration
2
Network
Entry
3
Network
Optimisation
4
Exit & Value
Crystallisation
Our end-to-end solutions are designed to cater to businesses at all stages of their growth journey, from their growth phase to maturity and exit. During the growth acceleration phase, we collaborate closely with brands and their founders prepare for network expansion. Our network entry services equip them to succeed in developing business partnerships which will grow their brands inline with their vision.
As brands mature, our network optimisation services help our clients enhance their networks and maintain their competitiveness in a dynamic and evolving marketplace. Finally, for those looking to exit, we provide expert support in developing the best exit strategy that maximises enterprise value and ensures a smooth transition.
You might not be there yet but talk to us – we may be able to guide you