Hecho En Mexico
Success Story
From Local Favourite to National Success
Hecho en Mexico opened its doors back in 2013 in the heart of Fitzroy, one of the trendiest suburbs in Melbourne. Known for their bold Mexican flavours, fresh ingredients, and a welcoming vibe, they had big dreams but needed help to turn them into reality.
We connected with Pav, Menak, and the team at Hecho En Mexico through a mutual friend. From day one, the mission was clear: build a strong franchise system that would allow them to grow while staying true to their brand’s authenticity and charm.
From Fitzroy to 24+ Locations Nationwide
The Challenges Along the Way
As Hecho En Mexico looked to expand, they faced significant hurdles, including:
Finding the Right Franchise Partners: They needed franchisees with not only the financial capacity but also the skills and passion to represent their brand.
Maintaining Consistency Across Locations: Expanding into new cities like Sydney and Adelaide required maintaining their high standards for food quality and customer experience.
Legal and Compliance Issues: Navigating the complex regulations around franchising in Australia was essential to ensure smooth operations.
A Tailored Strategy for Growth
DC Strategy developed a comprehensive plan, customised specifically for Hecho En Mexico’s unique needs and goals:
Building the Franchise Model: A detailed franchise system was designed to support growth while preserving the brand’s personality. This included operations manuals, financial frameworks, and commercial policies that gave franchisees everything they needed to succeed.
Legal Support: DC Strategy handled all the heavy lifting when it came to legal compliance, drafting franchise agreements, disclosure documents, and ensuring the business was protected as it scaled.
Recruitment and Marketing: A clear profile of the ideal franchisee was created, and a targeted marketing strategy helped attract candidates who aligned with the brand’s vision. The recruitment process ensured the right people joined the network.
Ongoing Guidance: Even after the initial setup, DC Strategy continued to provide strategic advice, helping Hecho En Mexico adapt to new challenges as they grew.
Did You Know?
No two Hecho en Mexico restaurants look the same as each suburb has a different vibe and different needs, but all of their stores are colourful and vibrant. It is like taking a trip to Mexico!
The Results Speak for Themselves
With DC Strategy’s guidance, Hecho En Mexico has achieved remarkable milestones:
National Expansion: Hecho en Mexico has grown from 2 locations in Melbourne to 24 stores across Victoria, New South Wales, Queensland, and South Australia – and the journey doesn’t stop there! With 5 more branches on the way, all proudly owned by franchisees, they’re continuing to bring vibrant Mexican experience to even more communities!
Revenue Growth: Hecho En Mexico now generates an impressive $35 million annually, a true testament to the success of its tailored franchise model and the growing demand for its vibrant Mexican cuisine!
New Market Penetration: Hecho En Mexico has successfully expanded into key cities like Cairns, Canberra, Adelaide, and Sydney, while continuing to strengthen its stronghold in the Victorian market. The brand's reach is growing, and the journey is far from over!
Customer-Centric Growth: By embracing diverse dietary needs with vegan, vegetarian, and gluten-free options, Hecho En Mexico has broadened its appeal and ensured a consistent, customer-first experience across all locations. Its commitment to quality and inclusivity is driving ongoing success.
Current Locations
New Locations Opening Soon
As part of their ongoing growth, Hecho En Mexico is set to open new franchises in:
Adelaide CBD, South Australia
Prospect, South Australia
Newtown, NSW
CBD, Canberra
Cairns, QLD
These upcoming locations showcase Hecho en Mexico’s commitment to growth through strong partnerships, offering vibrant, authentic Mexican cuisine that brings the spirit of Mexico to even more communities.
What’s Next for Hecho En Mexico?
The journey is far from over and working together closely, Hecho En Mexico is looking at new horizons:
Domestic Growth: Continuing to expand into untapped markets across Australia.
International Opportunities: Preparing to bring their bold Mexican flavours to global audiences with the same winning strategy.
A Recipe for Success
From Fitzroy to Cairns, Hecho En Mexico’s journey is a testament to the power of strategic franchising. With a clear vision, a strong franchise model, and expert guidance from DC Strategy, the brand has transformed into a nationwide success.
Their story showcases what’s possible when you pair great food with great strategy—and DC Strategy is proud to be part of their success.
Are you ready to own a Hecho En Mexico franchise? Get started today.