Australasia’s leading franchise experts

We are one of the most experienced Franchise firms in Australasia, offering turn-key franchise development including consulting, legal, recruitment, brand design, sales services and marketing solutions. We have worked with all industries and brands of all sizes, from the largest brands in the world to smaller local service providers. We have vast experience in retail, food, industrial, financial, community, IT, professional, trade and service organisations. Our multi-disciplinary approach ensures that the appropriate talent and experience are applied at every stage of our work and that all our clients’ business needs are served professionally and cost-effectively under one roof.

We consider our success is measured by the growth of our clients’ businesses.  In just the last decade our franchise programs have created well over $2 billion worth of enterprise value for our clients. We’ve advised over 200 networks and established over 2000 franchised locations in Australia alone. We know exactly what it takes to grow a business – many of our clients have come to us with a single location and we’ve assisted their expansion to international networks.

At DC Strategy, we create generational wealth for our clients by helping them to build and grow valuable businesses, networks and brands.
We are the global expert destination for businesses seeking to expand & prosper and for individuals looking to achieve business & financial security & growth. As a lifelong business partner and trusted advisor, we provide end-to-end, full life cycle services to our global clients and we help them reach their long-term business potential – starting with franchising.

Talk to DC Strategy to see if your business can make the steps to global franchise status

Our Focus


You can trust what we promise and you can rely on us to deliver.


We respect our team’s knowledge and our clients lived experiences


We work as hard as our clients to drive your businesses


Why we do what we do matters immensely – to our clients and to us.


We always frame our legal advice through a commercial lens.

Franchise Consultation

A team of Franchise experts are here for you

With 30+ years of experience establishing and expanding Australia's most iconic Franchises, it's safe to say we are leading experts in Australia’s unique market. For the past three decades, we have had the pleasure of bringing hundreds of successful franchises alive and we will continue our winning streak for hundreds more.

Franchise Lawyers

A true turnkey franchise legal service

DC Strategy Consultants and Lawyers work together to expertly guide your business through the entire franchise process. Our experienced franchise lawyers evaluate your legal documents, establish the right structures, write contracts and ensure your brand is protected.

Franchise Growth

We've sold $2 Billion in Franchises

The DC Strategy Growth Team are experts from Corporate Sales, Mass Marketing, and the Tech sector. Our diverse team executes strategies that are tailored specifically to each franchise and this is just one of many factors that set us apart from the competition.

Recent Franchises

"Franchising is a serious commitment and DCS guided us through our economic modeling, feasibility assessment, legal documentation, and lead generation work. They truly become an extension of your business as you seek to put everything in place to build a sustainable model that will generate returns for your new partners and your brand. DCS helped bring on our first franchisee and ensured he was the right steward for our brand. I can’t recommend DC Strategy highly enough!"

Amit Tewari

CEO Soul Burger

"Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board."

Warren Jones

CEO Total Tools

"When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back. "


Marshall Hartwich

National Development Manager, Ben & Jerry's

"The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them.  "


Bill Swanson

CEO, Catridge World International

"We were comfortable with the consultancy because it was responsible for the growth and development of significant franchise systems and brands. Having a full-service firm ensures the consistency of information, advice and message from exiting franchisor and franchisee. "

Joe Cirillio

CEO, Cirillo

"DC Recruitment helped take KX from 5 studios to 30 studios quickly. James and his team go above and beyond to provide great support and a vast range of franchise knowledge that is imperative for sustained growth. Their involvement allowed me to focus on growing and developing other key areas of the business knowing the recruitment was in good hands. I would recommend DC to any company trying to expand their network."

Aaron Smith

CEO, KX Pilates




"Franck Provost wouldn’t be where it is in Australia today without all the consulting and legal advice from DC Strategy. "




Jean-François Carré

Co-Founder, Franck Provost Australia


 " The team have been working with Thermawood Australia to promote the sales of our Thermawood Franchises across Australia. We have fortnightly video meetings as well as regular recap reports. We are always included in the planning and implementation of all marketing strategies and then advised on the outcome, their communication is exceptional. It is a pleasure to work with the entire DCS Lead Generation team. "


Jacki Cook

VIC Franchisor, Thermawood


"DC Strategy took great care to understand our brand while developing our franchise system. They have worked closely with us to ensure we create a franchise system that reflects our passion in the Rosa Mexicano brand and their deep understanding of the franchise system made a significant contribution. I highly recommend them to anyone looking to establish a franchise network. "

Utkarsh Vartak

CEO Rosa Mexicano

Getting Started

We are here to help you

We help businesses of all sizes, from large corporations to sole traders, through a diverse team and nearly 40 years of experience.