Let’s get started

Our mission is to help
people grow their business

and create opportunities for change.

We do this by helping businesses grow through franchising.

Whether you own a business and are looking to start franchising,

or are thinking of buying a franchise business, our team of expert consultants,

lawyers and recruiters are the people to talk to.

Why DC Strategy?

We are Australia’s only end-to-end franchising firm, incorporating franchise legal, consulting, recruitment, brand & marketing, and technology to build successful franchise networks.

With over 30 years of experience, we know the industry and we know what works.

Global Leaders with Proven Results

We have advised over 250 clients domestically and internationally. We have helped our foundational clients create of over $2 billion worth of enterprise value in the last 10 years alone. Our team has an impressive track record of delivering results.

We Work With You

We genuinely want to see you succeed. We’re here to make that happen. It’s your business and you know it better than anyone. We want you involved in the journey. We work closely with you to make sure your business performs at all levels.

Tailored Growth Solutions

Every client is unique so it’s not a case of one size fits all. We start by conducting an assessment of your business to determine the most effective way forward. We outline a plan that is tailored towards delivering value in the short, medium and long term.

All in One Place

Skip the hassle of different lawyers, consultants, agencies and technology providers. We’ll handle it all for you, under one roof.  We are a passionate team of franchise experts, committed to changing your business for the better.

Join over 30 franchise networks in Australia and Internationally who are growing and expanding with DC Strategy.

Get Franchise Ready

DC Strategy - Legal


  • Have your legal documents ready
  • Comply with the Franchising Code of Conduct
  • Disclose what you need to disclose
  • Protect your brand’s interest
DC Strategy - Recruitment


  • Generate franchise leads
  • Screen, select and recruit the right franchisees
  • Develop a customised franchise recruitment process
  • Build a robust franchise culture
DC Strategy - Consulting

Franchise Consulting

  • Define your commercial and financial model
  • Optimise your systems and operations
  • Build your franchise strategy
  • Grow your franchise domestically or internationally
DC Strategy - Brand and Marketing

Branding and Marketing

  • Refresh your brand identity and culture
  • Create a new brand and strategy
  • Apply your creative consistently across multiple channels in multiple locations
  • Grow sales and build brand awareness

Franchising Updates,

News and Events

Best chicken burger in the world

Little-L Chicken and Burgers – Grab a bite of the best chicken burgers in the world!

By | Franchise Consulting, Franchise Opportunities, News and Events, Recruitment | No Comments
Little-L Chicken and Burgers in Bondi is a family business. Simon, the burger maestro, his wife Olivia and three daughters started the small restaurant with a simple mission - to make really awesome chicken and burgers. Channel 9’s Sylvia Jeffrey thinks they’ve nailed it saying “they’re the best chicken burgers...
Read More
Huxtaburger is franchising

We’re on board the Huxta-train! Huxtaburger announces franchise plan with DC Strategy

By | Franchise Consulting, Franchise Opportunities, News and Events, Recruitment | No Comments
Melbourne burger brand, Huxtaburger, is taking its signature American-style burgers to the people. Huxtaburger is franchising and giving burger enthusiasts the opportunity to own and run their own store. Huxtaburger are dishing out their mouth watering burgers in five Melbourne locations; Hawthorn, Melbourne CBD, Eastland and Prahran, alongside its debut...
Read More

Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board.

Warren Jones - Chairman, Total Tools

When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back.

Marshall Hartwich - National Market Development Manager, Ben and Jerry's

The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them.

Bill Swanson, - CEO, Cartridge World International