Franchise: Motto Motto

Own a Japanese restaurant

Motto Motto was born out of the kitchen of one of Australia’s most awarded Japanese Restaurants, Sono. They take the best parts of traditional Japanese fine dining and reimagine them in a casual, contemporary restaurant environment to deliver a truly unique food experience. As a Motto Motto owner-operator, you will not only get to be a part of a unique brand but benefit from new age and compelling franchise product that is built on doing franchising differently.

Brand and Marketing

Motto Motto has a strong visual identity and an excellent marketing program. The marketing team engages talented creative agencies to assist in promoting the brand and driving customer engagement.

As an Owner Operator, you will benefit from national brand campaigns, sophisticated social media strategies, digital advertising, membership & loyalty programs and strategic communications to attract new customers and increase existing customer visitation. The brand & marketing team assists restaurants to deliver strategic local area marketing campaigns to promote new restaurants and build a local following in the local area

Operations, Training and Support

As a Motto Motto Owner Operator, you will be supported by our industry-leading franchise team, who share a commitment to operational excellence and business success.

Our franchise business is led by our passionate Founder & CEO William Liu and his senior executive team across operations & training, finance, marketing, franchising and menu innovation. You will receive hands-on experience with initial & ongoing restaurant training, menu & product development, supply chain solutions, and marketing assistance as well as proven processes and ongoing mentoring to make your restaurant a success!

The foundation of the project was strategic planning, turnkey club rollout, and network management. Necessarily this required a focus on the people, processes, systems, and club-operating environment, and per unit profitability objectives across the current and future network. It also required healthy respect for the franchise issues and the sensitivities that are associated with change management for the existing network.