Mergers and Acquisitions

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Franchise Consultation

A team of Franchise experts are here for you

With 30+ years of experience establishing and expanding Australia's most iconic Franchises, it's safe to say we are leading experts in Australia’s unique market. For the past three decades, we have had the pleasure of bringing hundreds of successful franchises alive and we will continue our winning streak for hundreds more.

Franchise Lawyers

A true turnkey franchise legal service

DC Strategy Consultants and Lawyers work together to expertly guide your business through the entire franchise process. Our experienced franchise lawyers evaluate your legal documents, establish the right structures, write contracts and ensure your brand is protected.

Franchise Growth

We've sold $2 Billion in Franchises

The DC Strategy Growth Team are experts from Corporate Sales, Mass Marketing, and the Tech sector. Our diverse team executes strategies that are tailored specifically to each franchise and this is just one of many factors that set us apart from the competition.

Welcome to Australia’s leading franchise firm with the most knowledgeable and experienced franchise consultants in the industry. DC Strategy has decades of experience in franchise consulting, development, implementation, marketing, and sales strategies, whether you’re interested in learning how to franchise a business or grow an existing franchise program.

Recent Franchises

"Franchising is a serious commitment and DCS guided us through our economic modeling, feasibility assessment, legal documentation, and lead generation work. They truly become an extension of your business as you seek to put everything in place to build a sustainable model that will generate returns for your new partners and your brand. DCS helped bring on our first franchisee and ensured he was the right steward for our brand. I can’t recommend DC Strategy highly enough!"

Amit Tewari

CEO Soul Burger

"Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board."

Warren Jones

CEO Total Tools

"When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back. "


Marshall Hartwich

National Development Manager, Ben & Jerry's

"The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them.  "


Bill Swanson

CEO, Catridge World International

"We were comfortable with the consultancy because it was responsible for the growth and development of significant franchise systems and brands. Having a full-service firm ensures the consistency of information, advice and message from exiting franchisor and franchisee. "

Joe Cirillio

CEO, Cirillo

"DC Recruitment helped take KX from 5 studios to 30 studios quickly. James and his team go above and beyond to provide great support and a vast range of franchise knowledge that is imperative for sustained growth. Their involvement allowed me to focus on growing and developing other key areas of the business knowing the recruitment was in good hands. I would recommend DC to any company trying to expand their network."

Aaron Smith

CEO, KX Pilates




"Franck Provost wouldn’t be where it is in Australia today without all the consulting and legal advice from DC Strategy. "




Jean-François Carré

Co-Founder, Franck Provost Australia


 " The team have been working with Thermawood Australia to promote the sales of our Thermawood Franchises across Australia. We have fortnightly video meetings as well as regular recap reports. We are always included in the planning and implementation of all marketing strategies and then advised on the outcome, their communication is exceptional. It is a pleasure to work with the entire DCS Lead Generation team. "


Jacki Cook

VIC Franchisor, Thermawood


"DC Strategy took great care to understand our brand while developing our franchise system. They have worked closely with us to ensure we create a franchise system that reflects our passion in the Rosa Mexicano brand and their deep understanding of the franchise system made a significant contribution. I highly recommend them to anyone looking to establish a franchise network. "

Utkarsh Vartak

CEO Rosa Mexicano

Our Strategic Approach

Step 1

Determine Feasibility

An expert franchise consultant works with you to walk you through the criteria to establishing a franchise in Australia. Here we present many paths a business can take depending on your goals.

Step 2

Develop a Strategy

Developing an in-depth strategic business plan for the establishment of a franchise is critical to success. This includes but is not limited to goals, research, fees, investment, requirements,  legal plan, and marketing strategy.

Step 3

Documenting Operations

Our team aids in the meticulous design and development of a franchise operations manual with supporting documentation and training methodology. This is essential to initial operators and expanding franchisees.

Step 4

Legal Documents

Our expert franchise lawyers create all the franchise legal documents you need for compliance and the protection of your brand. This includes any necessary registrations, insurance, and structures to grow your brand.

Step 5

Marketing Materials

The DC Strategy marketing professionals create competitive marketing materials for your brand or even refresh an old brand. Including websites, brochures, videos, apps, photography, social media, design, Google rankings and more.

Step 6

Ongoing Lead Generation

The DC Strategy team deploys multiple marketing strategies to generate leads and sales for your franchise. Our experienced sales team fills the top end of the funnel, processes the leads, and closes the sales.

Step 7

Continuous Optimisation

The true key to success is optimisation over time and learning how to constantly adapt to ever-changing markets. Regular optimisation of your franchise will yield greater success for you and your future franchisees.

Getting Started

We are here to help you

We help businesses of all sizes, from large corporations to sole traders, through a diverse team and nearly 40 years of experience.

Our Franchisor Case Studies

Meet our clients:



PoolWerx is a highly successful Australian franchised business with well over 280 franchisees regularly servicing commercial and residential pools and spas across the country.

Meet our clients:



Based on market share 7-Eleven is the largest petrol and convenience retailer in Australia. The first Australian store was opened in August 1977. Today 7-Eleven operates more than 700 stores in Victoria, New South Wales, the Australian Capital Territory, Queensland and Western Australia.

Meet our clients:

Hairhouse Warehouse

Hairhouse Warehouse

Hairhouse Warehouse is the leading hair products retailer and hair styling for Australian consumers, with over 125 stores and salons nationwide, and a passion for great hair. The vision of Hairhouse Warehouse remains clear and simple: to offer high-quality service and great value products.

Meet our clients:

Grill'd Burgers

Grill'd Burgers

Anyone who has ever been to Grill’d knows that the burgers are addictive, tasty and healthy and that there should be a Grill’d restaurant just about everywhere. So, to meet Australia's demands, we went on a nationwide search for franchise partners.

Meet our clients:



Pandora is a Danish concept centred on a patented collection of high-quality silver and gold charm bracelets designed for women who want to create their own look and signature style.

Meet our clients:

Royal Stacks

Royal Stacks

When they opened their first store on Collins Street in 2016, they took on a challenge to stand out within one of Melbourne’s vibrant hearts of retail, hospitality, and business. They were quite literally the small fish in a big pond!