Franchise Marketing & Brand Design
Our Marketing and Lead Generation team will communicate and grow your business in the franchising world using various digital campaign strategies. This is achieved by developing a marketing strategy that defines your wow factor (value proposition), and then crafting a product and service experience that does it justice.
How can we help you?
Your powerhouse marketing crew
Our powerhouse staff of marketing and public relations strategists, videographers, graphic artists, Search Engine experts, app developers, copywriters, radio/podcast crews, and industry professionals create and distribute engaging media that tells your most compelling brand stories to franchise candidates and to the customers of your franchisees.
Our franchise marketing specialists focus on what most franchise brands need most — insightful brand strategy, national and local PR, and social media and digital marketing programs integrated with PR services. Our experts can aid you in rebuilding your brand prior to franchising, developing apps, interactive marketing campaigns, TV segments, and much more.
You are unique
At DC Strategy, we understand that your brand is unique, it has a special spin that resonates with a particular market. Our team is highly experienced at taking your unique brand and turning it into a marketable franchise with the potential of being a memorable multi-location organisation. From consistent branding and messaging to complex reporting and tracking for each location, the DC Strategy franchise marketing team handles it all.
Specific strategies for each franchise location to dominate their local market.
Detailed reporting for corporate-level and location-specific review.
A dedicated account manager and a team of franchise digital marketing specialists.
Full-service, flexible franchise marketing solutions to meet all your brands needs.
Nearly 40 years of experience, and hundreds of successful campaigns.
Franchise Marketing Services
You want to grow your franchise network with experienced and talented franchisees so that your brand becomes an international success. At DC Strategy we will find the right people who are ready to invest and are a good fit for your franchise. Our advanced dynamic marketing, experienced team, and strong lead generation systems find the right prospects and get them excited about joining.
Franchisee Recruitment Websites
We build multiple mobile-friendly franchisee recruitment websites designed to act as an information portal for all interested prospective franchisees. We build multiple to split-test them and target different audiences with tailored solutions. We also include important information, such as your company story, leadership team, investment details, the application process, and success stories.
Offline & Online Advertising
We have a successful record of generating franchise sales leads for our clients using offline and online advertising. By using multiple mediums we are able to target people with the right location, interests, or backgrounds and offer customised services to suit your franchise’s goals and market. With expertise in all aspects of advertising, we are able to select the channels that best suit your target audiences and bring in high-quality leads.
Search Engine Marketing
Local SEO and local search marketing are quickly becoming mandatory in today’s online marketing strategies. With the boom in mobile searches on devices like smartphones, tablets and virtual assistants (such as Alexa and Google Home), more people are searching for local services and businesses on the go. Positioning a business high on the online local search results is an ongoing marketing campaign we deploy to help your brand be first on Google so that franchisee’s know you are serious about your brand beating the competion.
PPC & Display Advertising
PPC (pay-per-click) marketing is a way of using paid search engine advertising to generate clicks to your website, rather than “earning” those clicks through Search Engine Marketing. Whilst it does cost more, it can have an immediate result. Display ads are the boxes on websites that are obviously advertising. We aid your brand in keyword research to ad copy creation to bid management, banner ads, rich media, re-targeting and more.
Email & Messaging
Email marketing is a base line for communication, and whilst it may be a diminishing medium it is still highly relevant for business communications. Email marketing campaigns aren’t only for big brands or local small businesses. Every location within a franchise can benefit from sending regular email newsletters to tell a story. Our team of experts integrate email, message and texting into every stage of the marketing journey.
Web Design and User Experience
Search Engines, Adverts, Social media and referrals drive traffic to your website, and new landing pages. If you want to grow you will want to ensure that your website is built using best practices in SEO, such as mobile responsiveness, modern web design and smooth user experiences. We have a team of talented and creative UX/UI and graphic designers and web developers in house ready to help you with your project
Social Media Campaigns
Social media marketing and advertising enable businesses to capture some of the most highly targeted and cost-effective advertising opportunities today. Social networking sites have become standard in today’s modern lifestyle, and users share content, as well as pages of products and services that they like, which all contribute to the massive database of potential customers.
Ratings, Reviews & Retention
The team at DC Strategy has 3R systems for maximising your business growth. Our team works with your internal teams to improve your brand’s ratings online. Working with your clients we help you implement proprietary software to collect relevant reviews to build your brand’s credibility. Finally, we help your brand increase its client retention rates to improve the likelihood of franchisee success.
A team of Franchise experts are here for you
Every business is different. Our consulting experts will tailor each franchise program to suit your needs. We work closely to determine your expansion objectives, value proposition, and market opportunity. We know exactly what it takes to grow a business. Often clients come to us with a single location, and we help them grow into an international brand.
A team of Franchise experts are here for you
With 30+ years of experience establishing and expanding Australia's most iconic Franchises, it's safe to say we are leading experts in Australia’s unique market. For the past three decades, we have had the pleasure of bringing hundreds of successful franchises alive and we will continue our winning streak for hundreds more.
"Franchising is a serious commitment and DCS guided us through our economic modeling, feasibility assessment, legal documentation, and lead generation work. They truly become an extension of your business as you seek to put everything in place to build a sustainable model that will generate returns for your new partners and your brand. DCS helped bring on our first franchisee and ensured he was the right steward for our brand. I can’t recommend DC Strategy highly enough!"
"Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board."
"When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back. "
"The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them. "
"We were comfortable with the consultancy because it was responsible for the growth and development of significant franchise systems and brands. Having a full-service firm ensures the consistency of information, advice and message from exiting franchisor and franchisee. "
"DC Recruitment helped take KX from 5 studios to 30 studios quickly. James and his team go above and beyond to provide great support and a vast range of franchise knowledge that is imperative for sustained growth. Their involvement allowed me to focus on growing and developing other key areas of the business knowing the recruitment was in good hands. I would recommend DC to any company trying to expand their network."
"Franck Provost wouldn’t be where it is in Australia today without all the consulting and legal advice from DC Strategy. "
" The team have been working with Thermawood Australia to promote the sales of our Thermawood Franchises across Australia. We have fortnightly video meetings as well as regular recap reports. We are always included in the planning and implementation of all marketing strategies and then advised on the outcome, their communication is exceptional. It is a pleasure to work with the entire DCS Lead Generation team. "
"DC Strategy took great care to understand our brand while developing our franchise system. They have worked closely with us to ensure we create a franchise system that reflects our passion in the Rosa Mexicano brand and their deep understanding of the franchise system made a significant contribution. I highly recommend them to anyone looking to establish a franchise network. "
38+ Years of Experience
+2,100 Franchise Locations
$2 Billion in Enterprise Value
For the past four decades, the team at DC Strategy has provided quality franchise consultation and legal counsel to our clients. We are advocates for the interests of our franchisor clients around the world. If you are considering purchasing a franchise, we provide personalised representation to help guide you through this process one step at a time.
Whether you’re in Australia, the United States, China, or some other country, we’ve got intermediaries near you with expertise in franchising within your sector. No other firm has appointed as many franchises as DC Strategy.
We are here to help you
We help businesses of all sizes, from large corporations to sole traders, through a diverse team and nearly 40 years of experience.
1300 682 657