Franchise Sales & Support

Our franchise recruitment process has been a part of the opening of over 2,100 franchised locations in the last 10 years. We will recruit the right people for your franchise. Our custom campaigns are designed to drive network growth to attract the desired candidates and nurture them through a detailed sales journey.

How can we help you?

A.B.C - Always Be Closing

Franchise Sales is perhaps the most important function. Would you rather have a team that generates 1000 leads and closes 10, or a team that generates 100 and closes 30? The first will burn your opportunities, and the latter will make your brand a household name. Getting to the latter requires proper processes in place, the right strategies, integrated with marketing, and the right team. At DC Strategy we specialise in building sales funnels, lead generation systems, and lead nurturing campaigns. We help our clients also automate their own sales processes with our advanced knowledge of workflows and CRM systems, marketing automation, and scripting. 

Benefits of partnering with us

At DC Strategy, our team can act as your own external sales crew, or we can help your organisations build strategies, tools, and tactics, and optimise each stage of the sales process: Awareness, Interest, Evaluation, Decision, and Purchase. We can help with your with direct mail campaigns, telemarketing campaigns, email marketing campaigns and sales prospecting initiatives, scripting, performance testing and more, no matter your brand, we’ve got you covered.


Specific strategies for each franchise location to dominate their local market.


Detailed reporting for corporate-level and location-specific review.


A dedicated account manager and a team of franchise sales specialists.


Full-service, flexible franchise marketing solutions to meet all your brands needs.


Nearly 40 years of experience, and hundreds of successful campaigns.

Improved Lead Management and Conversion

Our Sales team has advanced sales management expertise to manage leads and create sales. We don’t manage your pipeline using spreadsheets or multiple programs, as it’s easy for leads and follow-ups to get lost. We ensure you’re not wasting the money you’ve invested to acquire these leads. Our sales team improves your lead management and organises leads with custom-coded reminders so that your leads are never overlooked or forgotten. We use our management systems to split-test our approaches so we can continuously increase your lead conversion rate and lead to better, higher sales.

Seamless team work between professionals

Our sales team keeps your data in one secure accessible location to allow for greater team collaboration across our different departments. If a sales team member is out sick, but one of your leads calls back, another team member can access the details and notes about the call and the lead. This means that anyone can pick up where the previous conversation left off, making a seamless transition and keeping that lead moving along in your sales pipeline. If our marketing team overachieves and generates more leads than we can handle, we slow down the marketing to ensure we do not burn opportunities. We do not silo your franchise and risk your brand on a single person, rather, our sales team is a cohesive, well-run unit here to help you succeed.

Franchise Development

A team of Franchise experts are here for you

Every business is different. Our consulting experts will tailor each franchise program to suit your needs. We work closely to determine your expansion objectives, value proposition, and market opportunity. We know exactly what it takes to grow a business. Often clients come to us with a single location, and we help them grow into an international brand.

Franchise Consultation

A team of Franchise experts are here for you

With 30+ years of experience establishing and expanding Australia's most iconic Franchises, it's safe to say we are leading experts in Australia’s unique market. For the past three decades, we have had the pleasure of bringing hundreds of successful franchises alive and we will continue our winning streak for hundreds more.

Recent Franchises

"Franchising is a serious commitment and DCS guided us through our economic modeling, feasibility assessment, legal documentation, and lead generation work. They truly become an extension of your business as you seek to put everything in place to build a sustainable model that will generate returns for your new partners and your brand. DCS helped bring on our first franchisee and ensured he was the right steward for our brand. I can’t recommend DC Strategy highly enough!"

Amit Tewari

CEO Soul Burger

"Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board."

Warren Jones

CEO Total Tools

"When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back. "


Marshall Hartwich

National Development Manager, Ben & Jerry's

"The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them.  "


Bill Swanson

CEO, Catridge World International

"We were comfortable with the consultancy because it was responsible for the growth and development of significant franchise systems and brands. Having a full-service firm ensures the consistency of information, advice and message from exiting franchisor and franchisee. "

Joe Cirillio

CEO, Cirillo

"DC Recruitment helped take KX from 5 studios to 30 studios quickly. James and his team go above and beyond to provide great support and a vast range of franchise knowledge that is imperative for sustained growth. Their involvement allowed me to focus on growing and developing other key areas of the business knowing the recruitment was in good hands. I would recommend DC to any company trying to expand their network."

Aaron Smith

CEO, KX Pilates




"Franck Provost wouldn’t be where it is in Australia today without all the consulting and legal advice from DC Strategy. "




Jean-François Carré

Co-Founder, Franck Provost Australia


 " The team have been working with Thermawood Australia to promote the sales of our Thermawood Franchises across Australia. We have fortnightly video meetings as well as regular recap reports. We are always included in the planning and implementation of all marketing strategies and then advised on the outcome, their communication is exceptional. It is a pleasure to work with the entire DCS Lead Generation team. "


Jacki Cook

VIC Franchisor, Thermawood


"DC Strategy took great care to understand our brand while developing our franchise system. They have worked closely with us to ensure we create a franchise system that reflects our passion in the Rosa Mexicano brand and their deep understanding of the franchise system made a significant contribution. I highly recommend them to anyone looking to establish a franchise network. "

Utkarsh Vartak

CEO Rosa Mexicano

Getting Started

We are here to help you

We help businesses of all sizes, from large corporations to sole traders, through a diverse team and nearly 40 years of experience.