Own a Japanese Restaurant

Brand and Marketing

Motto Motto has a strong visual identity and an excellent marketing program. The marketing team engages talented creative agencies to assist in promoting the brand and driving customer engagement.

As an Owner Operator, you will benefit from national brand campaigns, sophisticated social media strategies, digital advertising, membership & loyalty programs and strategic communications to attract new customers and increase existing customer visitation. The brand & marketing team assists restaurants to deliver strategic local area marketing campaigns to promote new restaurants and build a local following in the local area

Operations, Training and Support

As a Motto Motto Owner Operator, you will be supported by our industry-leading franchise team, who share a commitment to operational excellence and business success.

Our franchise business is led by our passionate Founder & CEO William Liu and his senior executive team across operations & training, finance, marketing, franchising and menu innovation. You will receive hands-on experience with initial & ongoing restaurant training, menu & product development, supply chain solutions, and marketing assistance as well as proven processes and ongoing mentoring to make your restaurant a success!

The foundation of the project was strategic planning, turnkey club rollout, and network management. Necessarily this required a focus on the people, processes, systems, and club-operating environment, and per unit profitability objectives across the current and future network. It also required healthy respect for the franchise issues and the sensitivities that are associated with change management for the existing network.

Getting Started

We are here to help you

We help businesses of all sizes, from large corporations to sole traders, through a diverse team and nearly 40 years of experience.

Recent Franchises

"Franchising is a serious commitment and DCS guided us through our economic modeling, feasibility assessment, legal documentation, and lead generation work. They truly become an extension of your business as you seek to put everything in place to build a sustainable model that will generate returns for your new partners and your brand. DCS helped bring on our first franchisee and ensured he was the right steward for our brand. I can’t recommend DC Strategy highly enough!"

Amit Tewari

CEO Soul Burger

"Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board."

Warren Jones

CEO Total Tools

"When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back. "

 

Marshall Hartwich

National Development Manager, Ben & Jerry's

"The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them.  "

 

Bill Swanson

CEO, Catridge World International

"We were comfortable with the consultancy because it was responsible for the growth and development of significant franchise systems and brands. Having a full-service firm ensures the consistency of information, advice and message from exiting franchisor and franchisee. "

Joe Cirillio

CEO, Cirillo

"DC Recruitment helped take KX from 5 studios to 30 studios quickly. James and his team go above and beyond to provide great support and a vast range of franchise knowledge that is imperative for sustained growth. Their involvement allowed me to focus on growing and developing other key areas of the business knowing the recruitment was in good hands. I would recommend DC to any company trying to expand their network."

Aaron Smith

CEO, KX Pilates

 

 

 

"Franck Provost wouldn’t be where it is in Australia today without all the consulting and legal advice from DC Strategy. "

 

 

 

Jean-François Carré

Co-Founder, Franck Provost Australia

 

 " The team have been working with Thermawood Australia to promote the sales of our Thermawood Franchises across Australia. We have fortnightly video meetings as well as regular recap reports. We are always included in the planning and implementation of all marketing strategies and then advised on the outcome, their communication is exceptional. It is a pleasure to work with the entire DCS Lead Generation team. "

 

Jacki Cook

VIC Franchisor, Thermawood

 

"DC Strategy took great care to understand our brand while developing our franchise system. They have worked closely with us to ensure we create a franchise system that reflects our passion in the Rosa Mexicano brand and their deep understanding of the franchise system made a significant contribution. I highly recommend them to anyone looking to establish a franchise network. "

Utkarsh Vartak

CEO Rosa Mexicano

Getting Started

We are here to help you

We help businesses of all sizes, from large corporations to sole traders, through a diverse team and nearly 40 years of experience.