Franchisor of the Year Year
The Business: Poolwerx
PoolWerx is a highly successful Australian franchised business with well over 280 franchisees regularly servicing commercial and residential pools and spas across the country. The company has been awarded the highly coveted title of “Franchisor of the Year”. In doing so, PoolWerx has demonstrated the highest levels of franchisee support and service.
The company continues to grow from strength to strength. It has been accredited as a Registered Training Organisation and recently announced a collaborative effort with Royal Life Saving to help improve pool safety and minimise preventable drownings.
By responding to the challenges of a highly fragmented market, PoolWerx has been able to build a highly successful business in Australia. However, PoolWerx’s eyes were also on similar opportunities around the world.
However, one of the key questions the company faced was the need to determine the magnitude of opportunities around the world and on which markets PoolWerx should concentrate in in the early stages of its international growth.
PoolWerx’ recognised it needed specialist advice and assistance to determine which markets represented significant opportunities and how to prioritise these opportunities to develop a cohesive expansion plan.
By carefully considering the target markets PoolWerx should address, DC Strategy assisted the company to develop the optimal corporate fiduciary structure which would protect its intellectual property assets, enable the efficient repatriation of profits, legitimately minimise its tax burden and enable asset accumulation.
The company was also able to focus its marketing and development resources on target markets to the exclusion of markets lower down the priority list. This enabled greater focus and the potential to execute the expansion program quickly. The company is poised to expand into key foreign markets and continue its success by bringing the PoolWerx system and capabilities to markets around the world.
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