The Business: Pandora

Pandora is a Danish concept centred on a patented collection of high-quality silver and gold charm bracelets designed for women who want to create their own look and signature style.

Pandora was introduced to the Australian and New Zealand markets in 2005, and since that time Pandora Australia has shown exciting growth and has firmly established itself in the domestic market.

The Challenge

A key challenge in brining the Pandora concept to Australia was creating a strong market awareness and pull for its products in conjunction with selecting the right business model determined by the issues and specific requirements of operating the business in the Australian market, rather than being based on the past domestic success or the limited view of familiar business models.

Pandora had to consider the following issues in developing its Australian business model:

• Close management of lead times and product supply from its offshore production facilities
• Sufficient support staff to support a geographically expansive distribution network
• Aneedforcontrolsoverdistributionpartners
• A need for strong marketing to position the company with Australian consumers

The Solution

The choice of business models when expanding into international markets requires the development of a detailed economic, commercial, legal and country-specific perspective and a multi-business model strategy is a possible outcome.

The key issues faced during this phase commonly include:

• The development of a business model is far more complex than the simple preparation of a legal agreement with some key commercial parameters
• The choice of business model is often ill-considered or does not reflect the realities of the countries selected for expansion
• It is important to consider not only the entry business model but also how the business model needs to evolve over time
• The integrity of the international business model is the major driver of future asset value which is more relevant than the number of countries”

The Outcome

Pandora Australia undertook a phased approach to developing its Australian distribution channel, gradually moving from pure distribution to store-in-store and dedicated stores. DCS worked with Pandora Australia to develop a network strategy that involved the store-in-store and owner-operator models to increase the presence of the band in domestic the market.

The solution included the following elements:

• Development of a Tiered Distribution Model
• Introduction of a Shop in Shop Model
• Rollout of Dedicated Pandora Stores

Pandora Australia is continuing to expand its network across Australia and cement its position as one of Australia’s leading jewellery retailers.

Getting Started

We are here to help you

We help businesses of all sizes, from large corporations to sole traders, through a diverse team and nearly 40 years of experience.

Recent Franchises

"Franchising is a serious commitment and DCS guided us through our economic modeling, feasibility assessment, legal documentation, and lead generation work. They truly become an extension of your business as you seek to put everything in place to build a sustainable model that will generate returns for your new partners and your brand. DCS helped bring on our first franchisee and ensured he was the right steward for our brand. I can’t recommend DC Strategy highly enough!"

Amit Tewari

CEO Soul Burger

"Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board."

Warren Jones

CEO Total Tools

"When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back. "

 

Marshall Hartwich

National Development Manager, Ben & Jerry's

"The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them.  "

 

Bill Swanson

CEO, Catridge World International

"We were comfortable with the consultancy because it was responsible for the growth and development of significant franchise systems and brands. Having a full-service firm ensures the consistency of information, advice and message from exiting franchisor and franchisee. "

Joe Cirillio

CEO, Cirillo

"DC Recruitment helped take KX from 5 studios to 30 studios quickly. James and his team go above and beyond to provide great support and a vast range of franchise knowledge that is imperative for sustained growth. Their involvement allowed me to focus on growing and developing other key areas of the business knowing the recruitment was in good hands. I would recommend DC to any company trying to expand their network."

Aaron Smith

CEO, KX Pilates

 

 

 

"Franck Provost wouldn’t be where it is in Australia today without all the consulting and legal advice from DC Strategy. "

 

 

 

Jean-François Carré

Co-Founder, Franck Provost Australia

 

 " The team have been working with Thermawood Australia to promote the sales of our Thermawood Franchises across Australia. We have fortnightly video meetings as well as regular recap reports. We are always included in the planning and implementation of all marketing strategies and then advised on the outcome, their communication is exceptional. It is a pleasure to work with the entire DCS Lead Generation team. "

 

Jacki Cook

VIC Franchisor, Thermawood

 

"DC Strategy took great care to understand our brand while developing our franchise system. They have worked closely with us to ensure we create a franchise system that reflects our passion in the Rosa Mexicano brand and their deep understanding of the franchise system made a significant contribution. I highly recommend them to anyone looking to establish a franchise network. "

Utkarsh Vartak

CEO Rosa Mexicano

Company Summary

38+ Years of Experience

 

 

+2,100 Franchise Locations

 

 

$2 Billion in Enterprise Value

 

 

For the past four decades, the team at DC Strategy has provided quality franchise consultation and legal counsel to our clients. We are advocates for the interests of our franchisor clients around the world. If you are considering purchasing a franchise, we provide personalised representation to help guide you through this process one step at a time.

Whether you’re in Australia, the United States, China, or some other country, we’ve got intermediaries near you with expertise in franchising within your sector. No other firm has appointed as many franchises as DC Strategy.

Sydney Office

Level 23, 223 Liverpool Street, Sydney, NSW
Melbourne Franchise Business Opportunities

Melbourne Office

Level 7, 180 Flinders Street, Melbourne VIC
Franchise Business Opportunities Brisbane

Brisbane Office

Levels 6 200 Adelaide Street, Brisbane, QLD

Adelaide Office

89 Pirie St, Adelaide, SA

Hong Kong Office

1501-08, Millennium City 5, 418 Kwun Road, Kwun Tong, Kowloon

Getting Started

We are here to help you

We help businesses of all sizes, from large corporations to sole traders, through a diverse team and nearly 40 years of experience.

Offices

Sydney, NSW

Melbourne, VIC

Brisbane, QLD

Adelaide, SA

Hong Kong, China

Contact Information

Call:
1300 682 657

Email:
online@dcstrategy.com