The Business: Paint Juicy

Paint Juicy is the Paint and Sip studio for all, located in Burleigh Heads on the Gold Coast and Brisbane with venues via our amazing partners all up and down Queensland. This started as a dream to create an inclusive space for the LGBTIQA+ community – but it’s so much more than that now!

The Challenge

The key challenges for Paint Juicy were:

  • New to the market; only 1 year old
  • Competing sources but at the same time want to grow though franchising
  • Other competitors already in multiple locations;
  • Threat of new entrants is high
  • Rivalry among existing competitors is high

The Solution

Paint Juicy engaged DC Strategy, a specialist at developing networks, to review the current position and determine the most suitable business format for expanding Paint Juicy nationally & internationally. The project first focused on identifying the issues that would
prevent the expansion of the business. Recommendations were then developed to address those issues, which included
developing the business systems and structure, thereby supporting the growth plans of Paint Juicy. A Franchise Program was developed based on a full format franchise, to complement the existing company-owned practices, as part of Paint Juicy’s growth strategy. The program included developing the economics of the strategy, commercial policies, recruitment and operational processes, and the understanding of how to build a national network.

The Outcome

DC Strategy worked with Total Tools to achieve the following:

• Universal network support for changing the support office corporate structure, including each member entering into a new franchise agreement
• Gained approval to alter the support office remuneration structure to fund network growth and support office services
• A defined growth plan with clear requirements to achieve the network’s objectives
• A clearly defined plan for new store rollout
• A new board of directors made up of founding members and independent directors was implemented and charged with ultimate responsibility of achieving the growth objectives

Total Tools now has the structure, funding and strategy to tackle its next phase of growth and achieve its goal of becoming Australia’s number one trade tool supplier. Potential franchisees enquiring about the Total Tools system can be confident the group has the structure and systems to support their business from inception to maturity.

Getting Started

We are here to help you

We help businesses of all sizes, from large corporations to sole traders, through a diverse team and nearly 40 years of experience.

Recent Franchises

"Franchising is a serious commitment and DCS guided us through our economic modeling, feasibility assessment, legal documentation, and lead generation work. They truly become an extension of your business as you seek to put everything in place to build a sustainable model that will generate returns for your new partners and your brand. DCS helped bring on our first franchisee and ensured he was the right steward for our brand. I can’t recommend DC Strategy highly enough!"

Amit Tewari

CEO Soul Burger

"Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board."

Warren Jones

CEO Total Tools

"When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back. "


Marshall Hartwich

National Development Manager, Ben & Jerry's

"The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them.  "


Bill Swanson

CEO, Catridge World International

"We were comfortable with the consultancy because it was responsible for the growth and development of significant franchise systems and brands. Having a full-service firm ensures the consistency of information, advice and message from exiting franchisor and franchisee. "

Joe Cirillio

CEO, Cirillo

"DC Recruitment helped take KX from 5 studios to 30 studios quickly. James and his team go above and beyond to provide great support and a vast range of franchise knowledge that is imperative for sustained growth. Their involvement allowed me to focus on growing and developing other key areas of the business knowing the recruitment was in good hands. I would recommend DC to any company trying to expand their network."

Aaron Smith

CEO, KX Pilates




"Franck Provost wouldn’t be where it is in Australia today without all the consulting and legal advice from DC Strategy. "




Jean-François Carré

Co-Founder, Franck Provost Australia


 " The team have been working with Thermawood Australia to promote the sales of our Thermawood Franchises across Australia. We have fortnightly video meetings as well as regular recap reports. We are always included in the planning and implementation of all marketing strategies and then advised on the outcome, their communication is exceptional. It is a pleasure to work with the entire DCS Lead Generation team. "


Jacki Cook

VIC Franchisor, Thermawood


"DC Strategy took great care to understand our brand while developing our franchise system. They have worked closely with us to ensure we create a franchise system that reflects our passion in the Rosa Mexicano brand and their deep understanding of the franchise system made a significant contribution. I highly recommend them to anyone looking to establish a franchise network. "

Utkarsh Vartak

CEO Rosa Mexicano

Company Summary

38+ Years of Experience



+2,100 Franchise Locations



$2 Billion in Enterprise Value



For the past four decades, the team at DC Strategy has provided quality franchise consultation and legal counsel to our clients. We are advocates for the interests of our franchisor clients around the world. If you are considering purchasing a franchise, we provide personalised representation to help guide you through this process one step at a time.

Whether you’re in Australia, the United States, China, or some other country, we’ve got intermediaries near you with expertise in franchising within your sector. No other firm has appointed as many franchises as DC Strategy.

Sydney Office

Level 23, 223 Liverpool Street, Sydney, NSW
Melbourne Franchise Business Opportunities

Melbourne Office

Level 7, 180 Flinders Street, Melbourne VIC
Franchise Business Opportunities Brisbane

Brisbane Office

Levels 6 200 Adelaide Street, Brisbane, QLD

Adelaide Office

89 Pirie St, Adelaide, SA

Hong Kong Office

1501-08, Millennium City 5, 418 Kwun Road, Kwun Tong, Kowloon

Getting Started

We are here to help you

We help businesses of all sizes, from large corporations to sole traders, through a diverse team and nearly 40 years of experience.