Case Study: Grill’d
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Delivering New, Fresh and Vibrant Approach to Burgers.
The Business: Grill’d
Grill’d is a local chain of specialist burger bars, delivering a new, fresh and vibrant approach to burgers. The Grill’d concept capitalises on increasing consumer demand for healthy, great tasting and convenient meal solutions, offering a range of quality, fresh, healthy, meal-sized burgers.
The Challenge
The overwhelming response to the first Grill’d store led to the quick succession of three additional stores in the Melbourne suburbs of Malvern, St Kilda & Windsor, duplicating the initial success. The founders knew that they had a proven formula and planned to grow the business into an Australian-wide network of stores within five years.
The key challenges for Grill’d were:
- Having the combination of people, brand, product and service offerings required to attain market leader status in a competitive and growing market.
- Developing an organisational structure to manage the growth
- Maintaining the existing fun, friendly and vibrant culture across the network
- Developing the business model to involve owner-operators in a business built on service
- Accessing the required capital to grow the network
- Continuing to develop the processes to scale beyond the initial number of stores.
The Solution
Grill’d understood the challenges and DC Strategy , a specialist in retail and business development, was engaged to work with the Grill’d shareholders to address these challenges. Recognising the key drivers of success, DC Strategy worked with Grill’d to develop the network growth plans. In developing the growth plans, a strong emphasis was placed on maintaining the company’s culture and operational process.
The outcome was the development of a franchise program. An in-depth economic analysis preceded the program, which was followed by the development of commercial and operational policies to manage the growth. The program addressed key challenges facing Grill’d and
provided the structure/process to expand the network. With a robust program in place, Grill’d is now poised to duplicate its success and share their formula
The Outcome
Recognising the key drivers of success, DC Strategy worked with Grill’d to develop the network growth plans. In developing the growth plans, a strong emphasis was placed on maintaining the company’s culture and operational process. The outcome was the development of a franchise program. An in-depth economic analysis preceded the program, which was followed by the development of commercial and operational policies to manage the growth. The program addressed key challenges facing Grill’d and provided the structure/process to expand the network. With a robust program in place, Grill’d is now poised to duplicate its success and share their formula
Getting Started
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We help businesses of all sizes, from large corporations to sole traders, through a diverse team and nearly 40 years of experience.
Recent Franchises
"Franchising is a serious commitment and DCS guided us through our economic modeling, feasibility assessment, legal documentation, and lead generation work. They truly become an extension of your business as you seek to put everything in place to build a sustainable model that will generate returns for your new partners and your brand. DCS helped bring on our first franchisee and ensured he was the right steward for our brand. I can’t recommend DC Strategy highly enough!"
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"When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back. "
"The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them. "
"We were comfortable with the consultancy because it was responsible for the growth and development of significant franchise systems and brands. Having a full-service firm ensures the consistency of information, advice and message from exiting franchisor and franchisee. "
"DC Recruitment helped take KX from 5 studios to 30 studios quickly. James and his team go above and beyond to provide great support and a vast range of franchise knowledge that is imperative for sustained growth. Their involvement allowed me to focus on growing and developing other key areas of the business knowing the recruitment was in good hands. I would recommend DC to any company trying to expand their network."
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" The team have been working with Thermawood Australia to promote the sales of our Thermawood Franchises across Australia. We have fortnightly video meetings as well as regular recap reports. We are always included in the planning and implementation of all marketing strategies and then advised on the outcome, their communication is exceptional. It is a pleasure to work with the entire DCS Lead Generation team. "
"DC Strategy took great care to understand our brand while developing our franchise system. They have worked closely with us to ensure we create a franchise system that reflects our passion in the Rosa Mexicano brand and their deep understanding of the franchise system made a significant contribution. I highly recommend them to anyone looking to establish a franchise network. "
Getting Started
We are here to help you
We help businesses of all sizes, from large corporations to sole traders, through a diverse team and nearly 40 years of experience.
Contact Information
Call:
1300 682 657
Email:
online@dcstrategy.com
