Case Study: Boost Juice
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Australia's Favourite juice and Smoothie Bar
The Business: Boost Juice
Boost Juice is a chain of health-orientated juice and smoothie stores. It sells fruit and vegetable juices, smoothies, muffins and yoghurt, which come with an added “SUPER NUTRITIONAL SUPPLEMENT” of one of five specially formulated natural vitamin boosts.
The culture of Boost is all about offering people who love life, great taste, and a great experience, and it’s about showing people that being healthy isn’t hard, it’s a choice.
Janine Allis, the founder, established the first store in Adelaide in May 2002, having seen similar stores in California. After establishing the second company-owned location, issues of further expansion lay ahead.
The Challenge
The key challenges for Boost Juice were:
- Boost Juice was established in only 2 locations in South Australia;
- It had an opportunity for rapid growth to 200 stores across Australia;
- Other competitors already in multiple locations;
- Large food service business were developing new concepts to compete in this category;
- Substantial capital was required to achieve growth objectives; and
- The business was operated from a home-office by the proprietor living in Melbourne.
The Solution
DC Strategy was engaged to develop a business plan and strategy for growth. In considering the options for the growth of Boost, the key issues of capital and personnel for store operations became a live issue.
The strategic and business plans pointed to the development of a franchising program that involved a mix of both company-owned stores and franchised stores. A franchise strategy was developed and the financial, legal and administrative structure and franchise program to facilitate growth was formulated.
Using the rigour of the business plan and franchise program, a facility was established with a banker to supplement cash flow and allow for company-owned stores to be opened in parallel to a substantial expansion of franchised stores.
The Outcome
Boost Juice now has a major network of company-owned and franchised stores spread across Adelaide, Brisbane, Canberra, Perth, Sydney and Melbourne. It is one of the fastest growing companies in Australia.
Recent Franchises
"Franchising is a serious commitment and DCS guided us through our economic modeling, feasibility assessment, legal documentation, and lead generation work. They truly become an extension of your business as you seek to put everything in place to build a sustainable model that will generate returns for your new partners and your brand. DCS helped bring on our first franchisee and ensured he was the right steward for our brand. I can’t recommend DC Strategy highly enough!"
"Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board."
"When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back. "
"The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them. "
"We were comfortable with the consultancy because it was responsible for the growth and development of significant franchise systems and brands. Having a full-service firm ensures the consistency of information, advice and message from exiting franchisor and franchisee. "
"DC Recruitment helped take KX from 5 studios to 30 studios quickly. James and his team go above and beyond to provide great support and a vast range of franchise knowledge that is imperative for sustained growth. Their involvement allowed me to focus on growing and developing other key areas of the business knowing the recruitment was in good hands. I would recommend DC to any company trying to expand their network."
"Franck Provost wouldn’t be where it is in Australia today without all the consulting and legal advice from DC Strategy. "
" The team have been working with Thermawood Australia to promote the sales of our Thermawood Franchises across Australia. We have fortnightly video meetings as well as regular recap reports. We are always included in the planning and implementation of all marketing strategies and then advised on the outcome, their communication is exceptional. It is a pleasure to work with the entire DCS Lead Generation team. "
"DC Strategy took great care to understand our brand while developing our franchise system. They have worked closely with us to ensure we create a franchise system that reflects our passion in the Rosa Mexicano brand and their deep understanding of the franchise system made a significant contribution. I highly recommend them to anyone looking to establish a franchise network. "
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