DC Strategy Asia
International franchise consultants
DC Strategy Asia, based in Hong Kong, supports clients looking to expand into the international market.
With local connections and a deep understanding of local economies, our international consultants are able to develop strategies to scale and grow businesses. Headed by Managing Partner Edwin Lui, DC Strategy Asia has supported the growth of numerous brands overseas.
Meet Edwin Lui

EDWIN LUI is a versatile finance and operational professional with proven track record in managing international franchise business.
Edwin has a vast international network where he has travelled and worked with people from 30 different countries. Besides his role at DC Strategy, Edwin is also the Global CEO and former Global CFO of Cartridge World, an international franchise system with over 600 stores in 30 countries. Edwin helped the brand expand into multiple locations in Asia, Middle East and Africa and received the Top 100 Franchise Systems Award in 2020 and Top 10 Best Franchises to Open Award in 2021.
Edwin holds a BCom from University of South Australia and is a CFA Charterholder and CPA in both Australia and Hong Kong. In 2021, Edwin is appointed as a committee member for the 9th Huicheng Committee of the Chinese People’s Political Consultative Conference.
Recent Franchises
Company Summary
38+ Years of Experience
+2,100 Franchise Locations
$2 Billion in Enterprise Value
For the past four decades, the team at DC Strategy has provided quality franchise consultation and legal counsel to our clients. We are advocates for the interests of our franchisor clients around the world. If you are considering purchasing a franchise, we provide personalised representation to help guide you through this process one step at a time.
Whether you’re in Australia, the United States, China, or some other country, we’ve got intermediaries near you with expertise in franchising within your sector. No other firm has appointed as many franchises as DC Strategy.
Getting Started
We are here to help you
We help businesses of all sizes, from large corporations to sole traders, through a diverse team and nearly 40 years of experience.
Contact Information
Call:
1300 682 657
Email:
online@dcstrategy.com
