Branding

We work with you to create a brand that you are proud of, that connects with people, and that grows organically. We offer a practical and customised approach with a focus on results to create enterprise value, increase sales, profitability and improve efficiency.

Great branding creates a connection with your customers – a unique relationship and bond. It is based on the promise you make, the vision you stand for and the way you and your business communicates. Our branding process involves more than just the development of a visual identity. We work alongside you to learn your story and your vision, and look deep into your business.We start by conducting an in-depth assessment. Our analysis highlights the critical elements we need to focus on. We look at how to attract customers/clients, increase sales, cut costs and ensure that your positioning strategy fits the market conditions and needs.

Branding, for our team, means that we focus on results as a priority and help construct a solid foundation for growth. Whether it be in the franchise context or a corporate roll out, our franchise experience means that we have a very unique approach to addressing scalability issues in your business. With our roadmap to enable scalability (developed during the strategic workshop), we outline a benchmark to improve organisation and culture, financial viability, technology and growth. This is where our branding approach differs. Our branding and franchise consultants then work with you to articulate and implement your value proposition.

Our process is personalised for each client and your specific requirements. This is not only for customers, but for each of the stakeholders involved, your employees, franchisees, and suppliers. With our creative team we translate the branding strategy into a meaningful and relevant brand story, voice and visual identity. This includes the development or refresh of your logo, to the creation of digital communication and websites. Our objective when branding is to create harmony and consistency between the strategy, the vision, and the relationship with your customers. In certain cases this requires an entire business transformation exercise.

We ensure that each stage is practical, staged, adapted to budgetary constraints and appropriate for the size of the business. The branding process also means that we are considerate of the marketing needs of your business. We focus on the basics first and do them well. Implementing a branding strategy in this way means you can deliver on your promise and you look the part – from the typography, to the imagery and colours right up to your product and service experience. All elements work together to connect consistently with people and communicate your vision. The outcome: a brand that you are proud of, that connects with people and that grows organically.

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