CORE+ — an Innovative Opportunity

Innovation is a buzzword word that’s thrown around a lot these days. What does it really mean to be innovative? Innovation can be defined as introducing new ideas. For a brand, innovation is turning an idea into a solution that adds value to a customer.

A lot of companies value innovation but don’t actually put in the required level of support to make it happen. As a result, the concept of innovation has become diluted. This is especially true in the health and wellbeing space. Everyone claims to be different but it’s rare to find someone who actually is.

Enter, CORE+.

Not joining an industry, creating their own

Innovative, disruptive, change-drivers and leaders are just a few words that encompass CORE+ — a new fitness studio concept.

“The reason we do this is pretty simple: we want to create stronger, healthier, more resilient bodies and minds.”

CORE+ has created a unique fitness program that you won’t find anywhere else. Led by Amy and Michael King, this new results-based fusion fitness program is both upbeat and fun, but don’t let it fool you – it’s tough, yet very rewarding.

Amy revitalised the Bikram Yoga scene in Melbourne. After years of success, Amy found that the way people were exercising began to change. It’s rare that people have 90 minutes to commit to a yoga class. However, people want the same results in a shorter class time. From this idea, Amy trained further in anatomy, pilates and other forms of yoga both in Australia and abroad, which led her into the world of upbeat group fitness classes.

Amy and Michael are always looking for ways to evolve and stay at the forefront of fitness. They attend international conferences and engage with premium service providers to provide their team members and clients with the best tools to help them achieve their goals.

A new direction

Their decision to move into franchising grew from the success of their two flagship locations in Malvern East and Richmond Victoria. The goal is to create a fitness brand that’s influential and known for modern group fitness classes, created by fusing the best elements of yoga, pilates and functional movement.

Having a strong product offering matched with exceptional branding is lining CORE+ up for success. New franchisees can expect to be fully trained in the CORE+ program, and will also receive additional help recruiting and educating trainers for their new studio.

The CORE+ approach is different. Instead of expecting the business will become a staple in the community, CORE+ plan to integrate into local communities. Franchisees will be instrumental in identifying the relevant partnership opportunities and engaging with local community members.

Innovation brings with it many things, but most importantly it brings longevity.  With a no-holds-barred attitude, the opportunities are endless for CORE+ team members and CORE+ franchisees.