Casual Dining and Takeaway Starting from $400,000
Franchise Price
Price Range: $400,000 + GST
Food & Beverage Industry Franchise
Industry: Casual Dining and Takeaway
Number of Franchise Opportunities
No. Of Opportunities: 5+
Franchise Locations
Locations: Australia Wide

The misschu Story

Rockin’ the wok and steaming the good stuff since 2009, misschu is the original Asian street-food ‘tuckshop’. The first brand to offer health-conscious hawker food inspired by the fresh tastes of Vietnam and the fast pace of our urban lifestyles.

Grandma’s traditional recipes take a modern spin at misschu, our food is nourishing, delicious, executed quickly and served in a lively environment at an everyday price point.

We’re big on freshness, flavour, design, customer experience, fun branding and ethical practices.

As a local happy place to catch up with family and friends, a home delivery service for a night in or as an office caterer with a healthy twist, misschu’s appeal is broad and lasting.

We are now expanding and looking for passionate and driven people to join our misschu family.

Am I a Good Fit?

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The Industry

The demand for white tablecloth restaurants and fast-food joints is in decline! The casual dining space however is booming and we are perfectly positioned to take advantage of this growth, providing our customers with delicious and nutritious food that is affordable and executed quickly

People care more and more about how they fuel their bodies and they want to be able to eat out regularly without breaking the bank! misschu caters to the growing snack food and Asian street-food trends. We are leveraged to the explosion of home delivery services and are closely aligned with the ‘wellness’ consumer trend of the mass market.  


misschu is a high volume, multi-sales channel business. Candidates for misschu Tuckshops:

• remain cool, calm and collected under pressure;
• are good communicators and enjoy managing a team;
• are focused on the solution and not the problem;
• are straight talkers;
• know how to have fun;
• are honest and open in nature; and
• are underpinned by a drive and passion for success.


misschu encompasses a complete feeling and our Tuckshop Owners live and breathe everything we’re about. Living a healthy lifestyle is important, we care about the food we serve on the plate and you will too.


misschu is expanding in Victoria initially and Australia-wide in the near future.  We are looking for enthusiastic Tuckshop Owners to become part of our growing network. Our customers return because misschu is a happy place, and just as people have their local pub and their local cafe, we want people to have their local misschu.

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Financial Requirements

Ownership costs for your own misschu Tuckshop start from $400,000. The total establishment cost will depend on the size and location of your misschu Tuckshop.

Key Benefits

Brand and Marketing

As the original player on the scene, misschu has set the pace for urban street-food brands. Tuckshop Owners will have access to an in-house Brand and Marketing Team, as well as additional support for local area marketing initiatives.

misschu tuckshop franchise

Mood and Vibes

A misschu Tuckshop is a fun environment where people can grab a quick bite or relax into a long lunch with cocktails on the side. We have carefully designed the lighting, music and store fit-outs to ensure that customers feel happy, at ease and so that they come back for more.

misschu tuckshop franchise

The Menu

Menu development is a high priority for misschu. Significant Research & Development goes into the design ensuring we serve delicious food executed quickly. misschu stays at the forefront of healthy food trends and integrates their influences within the menu. 

We have locations available Australia wide.


If you have the passion, the drive and the misschu attitude, fill out the form below and we will provide you with everything else.

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misschu Franchise Opportunities

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