We Are

Franchise Experts

Building the foundations
of successful businesses for over 30 years.

The foundations of DC Strategy were laid in 1983 to assist entrepreneurs from start-ups and SMEs to NGOs, government bodies and large corporates to develop sustainable franchise networks.

Australasia’s  only end-to-end consulting, legal, recruitment and brand and marketing firm we work with retail, food, industrial, financial, community, IT, professional, trade and service organisations. Our multi-disciplinary approach ensures that the appropriate talent and experience are applied at every stage of our work and that all our clients’ business needs are served professionally and cost effectively under one roof.

We consider our success is measured by the growth of our clients’ businesses.  In just the last decade our franchise programs have created well over $2 billion worth of enterprise value for our clients. We’ve advised over 200 networks and established over 2000 franchised locations in Australia alone. We know exactly what it takes to grow a business – many of our clients have come to us with a single location and we’ve assisted their expansion to international networks.

It all goes together.

Skip the hassle of different lawyers, consultants, agencies and technology providers. We’ll handle it all for you, under one roof.  We are a passionate team of franchise experts, committed to changing your business for the better.

DC Strategy - Legal


DC Strategy - Consulting


DC Strategy - Recruitment


DC Strategy - Brand and Marketing

and Marketing


Franchise news and updates

Burger and Beer Joint Franchise
Find My Perfect Franchise
June 21, 2017

Ready, Steady, Franchise: The Burger and Beer Joint

Are you passionate about sports? Would you describe yourself as a ‘foodie’? Is entertainment one of your hobbies? Leadership roles fit you like a glove?   Then, read on, because this might be the perfect…
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Little-L Franchise Opportunity
Find My Perfect Franchise
May 31, 2017

Little-L – Franchise Feature Friday

This #FranchiseFeatureFriday, we’re bringing the foxiest franchise in town to your screen! Simon Kanoon is the owner and founder of Little-L Chicken Burgers, in Sydney's Bondi Beach. This foxy franchise opened its doors in 2008,…
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Lollipops Playcentre Franchise
Find My Perfect Franchise
May 18, 2017

Lollipop’s Playland – Franchise Feature Friday

This Franchise Feature Friday we are highlighting Lollipop’s Playland franchisee Zeina Hakim. Zeina and her husband have been franchise owners for over 2.5 years. When they initially decided to buy a business they knew straight…
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Huxtaburger Deliveroo
MarketingNews and Events
April 4, 2017

Pigs aren’t flying but Huxtahuxtaburgers are!

 Is it a bird? Is it a plane? No! It's Huxtaburgers falling from the sky.  Pigs aren't flying but Huxtaburgers are! Huxtaburger is on the horizon, and it's coming from where you might least expect it…
Read More

Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board.

Warren Jones - Chairman, Total Tools

When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back.

Marshall Hartwich - National Market Development Manager, Ben and Jerry's

The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them.

Bill Swanson, - CEO, Cartridge World International

We were comfortable with the consultancy because it was responsible for the growth and development of significant franchise systems and brands. Having a full-service firm ensures the consistency of information, advice and message from exiting franchisor and franchisee.

Joe Cirillo - CEO of Cirillo